Testimonials

Dear American Clay:

“I am just completing building a house and have used your earth plaster throughout. Although the house is full of exciting and new flooring, tile, and cabinetry, I am finding that it is your clay plaster that most draws my attention. Every time I enter a room I find myself drawn to the walls in fascination, to the extent that I stand right in front of the walls and stare at them or touch them. This is so different than paint. The colors and textures are alive, vibrant, and moving. The earth plaster creates an ambience of color that seems to vibrate in the air of each room, not lying stagnant on the walls like paint. The earth plaster also affects my mood. I feel happy and peaceful every time I enter the house, Both friends and the workers have made similar comments. Thank you so much for your part in creating the house of my dreams!”
Sincerely, Jaya Salzman

American Clay as a magical product?

I confess when I first heard about American Clay I thought “it’s only a Southwest thing” and I thought, “okay, but it won’t go over in the Pacific Northwest”.

But then I heard it was successful in Southern California and I thought “okay but it won’t go over in the Pacific Northwest”.

But then I heard it was successful in Northern California, and I thought “okay but it won’t go over in the Pacific Northwest”.

But then I heard it was successful in Portland, Oregon, and I thought “okay, maybe it will work in the pacific northwest, but I still just don’t get it”.

As employees and customers in the Seattle market began to clamor for the product, I realized it didn’t matter what I thought, and reluctant as I still was, we’d better bring the product in.

And then, when a designer suggested using American Clay in Tuscan Gold on my very own house, I reluctantly agreed.

Having been humbled now many times over, I am firmly convinced American Clay is a transformative product. I have seen peoples body language change when they come into a room done in American Clay. They may not be able to initially understand why, but they “know” that something is different, something is magical about an “American Clay room”. The light, the sound, the visual integrity is unparalleled – “I feel like I’m in Italy” is a comment I’ve heard repeatedly. Visitors to our house walk up to our American Clay walls with an awe and an “open-handed” inquisitiveness, “what IS this wall surface?”

I now say, “it’s American Clay, a magical product, pure and simple."

Thank you so much for your generosity in sending us so many colors and your plasters. I am so thrilled to be able to introduce your products to my friends. Your clay plasters are so cool and beautiful and safe. I love that they are so healthy and naturally gorgeous!

Sincerely,
Julie
www.julieart.us

The color is great! I will be your recommendation about color matching! Thanks!

- Faith Sheridan, ASID
Faith Sheridan Interior Design, LLC
www.fsidesigner.com

I came into contact with American Clay Earth Plaster in 2002, an experience which ignited something in me... And after over 26 years as a painter and specialist in decorative interiors, I can safely say I have no need to return to painting!

This plaster is beyond beautiful: luminous, deeply moving in it’s application and endless in its effects. In applying American Clay, I feel a healing takes place, bringing calm and serenity to your home or work space.

More than simply a beautiful application of color and texture, it is an organic element that interacts with you. Like you, it breathes. It absorbs moisture from the air and releases it gradually. Perfect for all the areas of your home, from bedroom to bath, it never allows condensation to form if left unsealed! Scratches or flaws are simply and easily removed. The natural colors are easily adjusted to your exact specifications and give remarkable dimension to any space.

My clients sometimes begin with a one-of-a-kind accent wall to get acquainted with the product. Often, people will immediately schedule with me to have whole rooms, and sometimes their entire home done with this amazing clay.

On a personal note, I’ve truly never felt so excited by any product I’ve used in my career. Working with American Clay and shaping its effect in a new space brings me true creative joy! In turn, I’ve seen it bring the same joy to each and every one of my clients.

-Kathy Brennan, Installer
Santa Fe, NM - CatDogWalls.com

“Green Building Pages, a web resource guide for sustainable building materials is extremely excited to list and promote new building products such as American Clay Earth Plaster. It meets all its extensive criteria for an ideal building product: it is environmentally friendly, comprised entirely of natural materials; is non-toxic with no VOC off-gassing either during application or use; it can be used in a great many applications; is durable and user friendly and can be applied and maintained without use of high tech equipment or use of hazardous materials; and is produced in a socially responsible manner. As if these ingredients are not enough, it also offers great design and aesthetic possibilities. As a LEED Accredited Professional and architect, this product is ideal for use in many types of projects, and especially for beautiful, healthy, non-toxic homes.“
- Marilyn Farmer, AIA
LEED Accredited Professional
President, Green Building Pages, Inc.

“I was drawn to American Clay ecologically because I like to use handsome, natural materials. I soon realized its subtlety and ability to fit into any décor. Most importantly for me, as a first time user who was always intimidated by plastering, I found it extremely easy to apply. As I remodeled my fireplace, I was able to apply thin coats onto a sheetrock-faced surround, and it served as the perfect counterpoint to the rich African Prairie Slate surrounding the firebox. Here, the American Clay offers a beautiful texture against a craggy, natural texture. Although you could do a whole room in the clay, I'd also consider using it as a single accent wall in a room or entry hall.”
- Peter Whiteley
Sr. Writer, SUNSET MAGAZINE

“Using American Clay in the price points of homes that we are building adds a whole new level of color and texture that we have not been able to provide before. Accenting walls and rooms with the clay creates more character for the space, which is special and exciting.”
- Rob Gibbs
Owner/Developer, BT Homes, Inc.

“We chose to use American Clay products because of their cost, dependability and ease of repair. Being that the product is environmentally friendly also played into our decision. Given all the factors, American Clay was the best choice for us.”
- Rob Harper, Development Manager of Unity Hunt, Inc.
Selected American Clay as sole wall finish option for
El Corazon de Santa Fe condo development

“American Clay brings to the design professional a remarkable option in wall surface treatment. New Mexicans have known the beauty of clay plaster wall finishes for centuries. I've been bringing the natural beauty of clay plaster into my home designs form more than 10 years and what has long been the province of highly specialized master craftsmen is now accessible to the greater building industry. Nothing can match the subtle visual depth and organic beauty of clay plaster.”
- Christopher Ferguson, Principal
Christopher Ferguson Design

"We worked with American Clay plaster in almost our entire house over the course of several months. The plaster mixes easily and does not dry out quickly when left standing. It can be re-used by just adding some water. The application process was fun and easy. We organized plaster parties with friends who all very much liked the natural beauty of the plaster. They learned quickly and had fun impressing their own personal touch to our walls. The final walls are very natural and give a soft, warm glow to our house. We recommend coating with a glue in order to provide extra strength."
-Danny de Vries, Consumer
Carrboro, NC

"This is an amazing product. I've found that using American Clay products in the North East is surprisingly easy and forgiving. The only thing one might need to be aware of is the ambient temperature when applying the plaster (it tends to be a bit cooler up here). My New York City clients love the elegance and comfort produced by the plaster's natural look and feel (and so do their friends). It creates an amazing warmth and beauty not often found in big city homes. It transforms an interior into a work of art, and best of all, it’s affordable.”
- Ben Hagyard, Plasterer