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Archive for February, 2008

Reuse–The New Black

clay bags

It has been an interesting event to watch as the world begins its shift towards the end of unnecessary waste. Reusable products are popping up everywhere and while things here in the US seem to be moving slow, giant steps are continuously being made, ensuring that this trend is not a passing fad.

Nowadays, if a company is looking for a way to improve, the fail-safe option is to go green. Using less paper, implementing an office recycling program or changing to compact fluorescent light bulbs are simple, yet popular upgrades. However, many of these changes have the added benefit of saving money-therefore not necessarily enacted for the sake of bettering our planet. While these changes do benefit environmental sustainability, the major, long-lasting changes occur when companies implement sustainable systems with the focus of resource savings rather than financial gain.

Whole Foods’ Earth Day Promise

A great example of a company making a truly green improvement is Whole Foods‘ recently announced plan to completely eliminate plastic bags in all of its stores by Earth Day this year. It is in no way a money saving change-their alternative bag option is a 100% recycled paper bag which is more expensive than plastic bags and non-recycled paper bags, plus customers receive a refund for every bag they bring in.

“Eliminating disposable plastic grocery bags is just one step in a larger process of walking our talk about sustainability,” reads Whole Foods’ website. “We are continually evaluating more Earth-friendly bags and containers for our stores. For example, we replaced prepared foods containers with compostable non tree-based containers; we switched to 100% recycled paper bags; and we are researching options for replacing the plastic bags in our perishable and bulk departments. Plastic packaging is a much bigger issue, but one that is on our radar.”

Worldwide, the US is still playing catch-up. Australia has recently announced plans to phase-out plastic bags beginning at the end of this year, while the entire country of China will prohibit companies from giving out free plastic bags starting this June. The list of countries with similar objectives goes on and on with the US still lacking any such proposed legislation. However, while the initiative doesn’t seem to be coming from the government for now, several individual companies are showing concern and taking the matter into their own hands.

Reusing American Clay Bags

Since the beginning, American Clay has put extra attention to eliminating excess waste. Most recently is our change in bag material. Originally made of burlap lined with vinyl, our bags are now made with an unbleached muslin fabric. Not only are the new bags more durable, the new material also allows for reuse.

Following the trend of reusable bags, American Clay’s bags can now be returned to our manufacturing facility in Albuquerque, NM. Plus, if you are returning over 25 bags, we will pay for shipping. Already, several of our customers have taken advantage of this new option, electing to not dispose of a reusable material.

If returning the bags is not convenient for you, remember that these bags can stand up to the challenge of reuse without question, so get creative! They can be used for all sorts of things: laundry, storage, or arts and crafts, to name a few. If you have already reused American Clay bags in a creative way, please share with us! We would love to know what our bags are up to.

The shift towards reuse doesn’t seem to be slowing down anytime soon. New ways of implementing reusable products in everyday life is steadily increasing day by day, not just for companies but for individuals as well. And perhaps, someday, unnecessary waste will be a thing of the past.

Are reusable products a priority in your life? How do you reuse? Let us know by commenting on this post.

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Twig & a Feather–Upcoming Classes

Twig & a Feather

Twig & a Feather, Inc.–an American Clay dealer in Illinois–has a new address as well as a bunch of upcoming classes. If you’re planning on being in the area around those dates, make sure to call and reserve your spot for one of these great workshops!

New address:
2319 Randall Rd
Carpentersville, IL 60110

Current classes available:
1 day Basics. Learn to apply directly on drywall sheets. Take home samples. We will cover steps for all three types of American Clay. Call for more information, 1-847-426-2377.

Current Class Dates:
March 11
March 13
March 15
March 17
March 19
$165.00 Includes Training and Materials
Several eateries within a minutes walk or use our refrigerator and microwave.
Trowels available for purchase, but please inform us ahead of time if you wish to order a trowel for the class.

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American Clay Application Video

american clay video

Our new application video is finally complete and copies will be in stock a week from today! Check out the preview by clicking here!

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“Fresh Look - Rethink Roses”

In celebration of the holiday, I wanted to share this bit of news that may make you rethink that traditional staple for Valentine’s Day.

Before you rush out and pick up a dozen roses for that special someone today, read this article from Organic Picks Blog. As beautiful and classic as those red beauties are, what coats them may not be so innocent.

Fresh Look - Rethink Roses

O, my Luv’s like a red, red rose,
That’s newly sprung in June….

Surely when Robert Burns rhapsodized about the red red rose in the eighteenth century, he did not imagine that one day the symbol of his love would be soaked in insecticides, fungicides, growth regulators, and other toxic chemicals. Takes the romance right out of the roses, doesn’t it?

red-roses-border.jpg pesticide_spray-sm.jpg red-roses-border.jpg
(image: courtesy of Cordillera Peoples Alliance)

I was a happy rose receiver and giver until I actually visited a rose farm/factory in Ecuador a few years ago. In 2000, I spent a month in Ecuador taking Spanish lessons and going on “cultural field trips” with fellow students. One weekend, a teacher at the school took us to visit a rose farm because he was proud of the fact that roses were one of Ecuador’s top export businesses. That was where I saw the dirty reality behind the beautiful roses I had received and given over the years. In the rose fields near-by, a couple of men were spraying some sort of liquid on the plants, both wearing gasmasks. When asked what they were doing, our tour guide explained that the workers were giving the roses vitamins and medicine to make them healthy. Vitamins? Medicine? I was glad that my pharmacist never put on a gasmask when she handed me my vitamins and medicine! Later I learned that they had to regularly spray a cocktail of pesticides on the rose plants to ensure their “pristine and flawless” presentation. Turned out getting their fingers pricked by thorns was the least of the workers’ worries. They would get headaches, nausea, and dizziness from constantly breathing in the chemicals, along with a plethora of other serious ailments brought on by the toxic environment.

In a very twisted sense I wish I had never seen the rose factory in Ecuador, because after I came back from South America, I could never look at roses the same way. Instead of seeing romance and love, I saw gasmasks and clouds of pesticides. In this Valentine’s week, 200 million stems of roses will be sold. About 70% of cut flowers sold in the US are grown overseas where the labor is cheaper, the climate is more temperate, and the regulation on pesticide and chemical usage is sloppier. So chances are the perfect bouquet you are sending or receiving on 2/14 came from a factory similar to the one I visited in Ecuador.

Sorry to be such a downer. What’s one to do if your loved one really likes getting flowers? Fortunately aside from some local florists (and don’t forget your farmer’s market), there are now a few online outfits that sell and deliver organic flowers that have not been doused with cocktails of synthetic chemicals. Last week I went online and did a little research. The interesting thing I have discovered is that your out-of-pocket cost for organic flowers is not necessarily greater. In fact it is cheaper for example to order from OrganicBouquet than from many big national chains. I have sent my mom and mother-in-law roses from OrganicBouquet before. They both loved the vibrant colors and fresh aroma. The fact that they did not have to take in a cocktail of pesticides and growth hormones certainly is a big relief.

Some online sources for organic flowers are:
www.OrganicBouquet.com
www.californiaorganicflowers.com
www.diamondorganics.com

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Green Builder VISION House

“Join us at the Green Builder VISION House, a glamorously green demonstration house on the shores of Lake Apopka, to experience a stunning example of the implementation of green building concepts, from water conservation to proper land use to energy efficiency to healthy indoor environment quality. Visit our VISION House website to learn about the project and email us to find out how you can visit the house during IBS.

Please stop by our booth S11301 Feb. 13-16 for the latest transportation details and schedules for our VISION House show home.

Vision House

Vision House 2

Wednesday Feb 13:
1:30-2:15 PM W1421 Presentation on at the Weyerhaeuser Co., iLevel booth about the fundamentals and landscape of green building.

Thursday Feb 14:

10:30-11:15 AM West 203A Official Press Conference on the subject of the National Green Building Standard™.

1:30-2:15 PM W1421 Presentation on at the Weyerhaeuser Co., iLevel booth about the fundamentals and landscape of green building.

3:30-5:00 PM Greenwash vs. Green Integrity,
West 311 A-D
Speaker(s): Jillian Pritchard Cooke, Paul Deffenbaugh, Ron Jones, Dennis Creech
Our panel of experts, including a builder, architect and interior designer, will discuss the many green products available in the building industry and which products are helping the green movement versus which hindering it.

Friday Feb 15:
1:00-2:30 PM Green Building, Defined, West 314
Speaker(s): Vladimir Kochkin, Ron Jones,
Lauren Forgacs, Allan Bilka, R.A.
In an effort to bring uniformity to sustainable building practices, the ICC and NAHB partnered to develop the first residential green building standard. Have this new industry benchmark explained by the authors that defined it.

3:00-3:45 PM W1421 Presentation on at the Weyerhaeuser Co., iLevel booth about the fundamentals and landscape of green building

Saturday Feb 16:
8:00-9:30 AM Green Building, Defined, West 308
Speaker(s): Vladimir Kochkin, Emily English, Ron Jones
In an effort to bring uniformity to sustainable building practices, the ICC and NAHB partnered to develop the first residential green building standard. Have this new industry benchmark explained by the authors that defined it.

We look forward to seeing you at IBS!”

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Invention Nation featuring American Clay

Invention Nation

The Science Channel’s Invention Nation, will be featuring an Arizona home with a Platinum LEED rating and American Clay throughout.

Invention Nation follows three guys–”passionate about the green life”–as they “take a veggie-fueled trip across America in search of amazing eco-inventions.” Click here to read more about the show.

The show is scheduled to air Monday, February 11th at 10:00 et/pt. Check Invention Nation’s episode schedule for more information.

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American Clay in Kohler Video

American Clay featured in “Going Green” Video.

Go to Kohler Video Page >

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The Value of Communication

Balloons over American Clay

At American Clay our customer service and the quality of our products are our most important priorities. Having roots as a small business, we recognize the importance of keeping these views in perspective as we grow, yet we believe it was because of this focus that we were fortunate enough to grow as we have and continue to.

Many big businesses will agree that maintaining small-business morals while at the same time competing on a large-business scale is a difficult task, to say the least. We have been able to sustain this small-business attitude by basing our work on a core set of values: Integrity, Innovation, Quality, Communication, Wellbeing, Sustainability and Service.

Our current focus is on Communication, an overarching value impacting all aspects of our work. A poor quality of communication with our customers or between employees can negatively affect the impression left on those we interact with as well as our productivity. Striving for excellent communication keeps us in constant contact with one another and always asking questions for clarification.

Needless to say, we value what our readers have to say. Feel free to share your comments about any aspect of American Clay–including our new newsletter! There are many ways to communicate with us–comment on our blog, send us an email or give us a call!

Also, we would like to know what you do to maintain your quality of work. Do you work from similar values? Or do you have a different system? We would enjoy hearing from you!

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