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Archive for March, 2008

New Fan Decks

Fan Deck

After much time and effort, our new and improved fan decks are finally here!

Realizing the importance of color precision and clearly stated product information, a substantial amount of time was spent on the development and quality of our fan deck. Featuring much more accurate colors, new inserts, color-correct graphics and a matte finish, we are thrilled with the final product and are happy to have it now available for purchase on our website.

When a fan deck is ordered from our Shop section online, we include a 3×6 sample of each finish–Loma, Porcelina and Marittimo–in one of our 43 colors.

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Samples Packs—2 and 5 Pounds

Sample Packs

Our new 2 and 5 Pound Sample Packs are now available for purchase. The new sample packs were added to our line of products in response to applicators’ requests to be able to produce larger test boards as well as to test the clay directly on the wall. Best of all, they are easy to use. Our kits come premixed, ready to go—just add water!

Available in any color and any plaster, the kits provide a great introduction to American Clay products. Also available is a 5-Pound Base Coat Kit–uncolored Loma with Mud Glue–, that when used with a 2 or 5 Pound Sample Pack provide a proper 2-layer application.

As opposed to our Try-it Kits which produce 6×6 inch samples, our new sample packs can cover a much larger area. A Loma 2-Pound Sample Pack can cover around 8 square feet once or 4 square feet twice; A Loma 5-Pound Pack can cover 20 square feet once or 10 square feet twice.

In addition to being a helpful tool for learning how to apply American Clay, the Sample Packs are handy for accent areas or small areas that need repairs. However, do keep in mind our Color Policy if using Sample Packs for repairs! To read the policy, scroll to the bottom of our Destination Colors page.

Go to our Shop section of our website to order all kits.

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American Clay in Healing Lifestyles & Spas

American Clay has been featured in the March/April issue of Healing Lifestyles & Spas. In the article, Greening Your Home, several products are listed that “not only add to the beauty of your surroundings but were produced with respect for the planet.”
Healing

American Clay

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American Clay in Popular Mechanics

Popular Mechanics

American Clay was recently featured in the March 2008 issue of Popular Mechanics. The article, “The Best of Green Design 2008: 16 Product & Projects for Your Home”, lists several green options for common household staples. Check it out here.

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Cal-Wal Orange is holding a “GREEN DAY “ event

Cal-Wal Orange is holding a “GREEN DAY “ event on St. Patrick’s Day at their Orange yard …
Hours 8-4pm
Food and Green beverages…
Demonstrations by Shaylor Alley of American Clay.

Cal-Wal Gypsum Supply
2180 N. Glassell Street
P.O. Box 808 (92856)
Orange, CA 92865
tel. (714) 637-3450
fax (714) 974-9581
admin. (714) 974-8412

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The Mahoney Residence

John and Jane Mahoney’s new home in Rutland, Vermont has it all: timber frame, vaulted ceilings magnificent windows, beautiful views and–the icing on the cake–American Clay in every room. After learning about American Clay through their son/builder, Henry Mahoney, who used to live in Albuquerque and who was familiar with the product, the Mahoney’s decided shortly thereafter that American Clay was exactly what they wanted. Using a total of seven colors–including Napa Olive, Sugarloaf White, Verde Valley, Sulphur Springs, Acacia and Oyster Bay–the approximately 2,300 square foot home displays its clay like artwork.

With such an array of colors, coupled with the fact that all three plasters were applied–Loma, Porcelina and Marittimo–the home could easily be a showroom, demonstrating the versatility of American Clay.

The home’s 6,768 square feet of plastered walls were no small project for first time applicator John Fitzgerald. Having never before applied American Clay, Fitzgerald, from BMM Drywall, learned the ins and outs of American Clay through Lisa Teague’s classes in New Hampshire. Fitzgerald used the Dos Manos application system throughout the home and a hard-troweled finish was used on the Porcelina walls while the Loma walls were either hard-troweled or sponged.

“The Mahoney’s was the easiest and prettiest house I’ve done,” says Fitzgerald, with over 25 years of plastering experience. Overall, he found the entire process to be very user-friendly.

All American Clay products were supplied by Dana Wallboard Supply.

Mahoney Residence

Mahoney Residence2

Mahoney Residence3

*Photos provided by John Mahoney

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Stencils in Stock

Stencil

American Clay stencils are now available! With over 15 different designs and a variety of sizes, choosing just one seems nearly impossible.

In addition to the assortment of stencil designs, is the array of application techniques. Check out our previous blog post on the topic here. Originality is in the bag with so many combinations of design, size and technique.

All of our stencils are made with an extra thick plastic, ensuring durability and the potential for repeated use.

Pictures and additional item information will soon be added to our website. Until then, feel free to give us a call for more details, 1-866-404-1634.

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Find an Applicator

Finding an American Clay applicator just got a whole lot easier. A new section on our website, “Find an Applicator“, allows you to simply click on your state to see a list of approved American Clay Artisans in your area, just like our “Where to Buy” page. The listed Artisans have taken our 3-day workshop and have applied to be an American Clay Artisan. American Clay Artisan

This list is in no way complete. If your state does not have any Artisans listed yet, do not fret! Each application takes much time and scrutiny, in order to ensure only quality applicators.

If you are an applicator and would like to see your name listed, and have taken a 3-day workshop as well as applied over 10,000 sqare feet of American Clay, please feel free to apply. You will need to read and sign our Artisan Agreement and submit documentation and references for projects you have completed.

For more information, please feel free to give us a call at (505) 243-5300, or toll-free at 866-404-1634.

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Application Video in Stock

Application Video

Our new application video is now available! In stock and ready for purchase, our new video is a significant upgrade from our first film.

Wrapping in early November of last year, it didn’t take Eye Candy Cinema long to piece it all together, creating a concise yet beautiful instructional video.

The video is only $14.50 (price includes shipping) and can be found in the Shop section of our website.

Watch an extended preview by clicking here.

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