I confess when I first heard about American Clay I thought, “Okay, it’s only a Southwest thing but it won’t go over in the Pacific Northwest.”

But then I heard it was successful in Southern California and I thought, “Okay, but it won’t go over in the Pacific Northwest.”

But then I heard it was successful in Northern California, and I thought, “Okay but it won’t go over in the Pacific Northwest.”

But then I heard it was successful in Portland, Oregon, and I thought, “Okay, maybe it will work in the Pacific Northwest, but I still just don’t get it.”

As employees and customers in the Seattle market began to clamor for the product, I realized it didn’t matter what I thought, and reluctant as I still was, I decided we’d better bring the product in.

And then, when a designer suggested using American Clay in Tucson Gold on my very own house, I reluctantly agreed.

Having been humbled now many times over, I am firmly convinced American Clay is a transformative product. I have seen people’s body language change when they come into a room done in American Clay. They may not be able to initially understand why, but they know that something is different; something is magical about an American Clay room. The light, the sound, the visual integrity is unparalleled. “I feel like I’m in Italy,” is a comment I’ve heard repeatedly.

Visitors to our house walk up to our American Clay walls with an awe and open-handed inquisitiveness and ask, “What is this wall surface?”

I now say, “It’s American Clay, a magical product, pure and simple.”

—Timothy N. Taylor, Ecohaus President and Chief Executive Officer