Re-cover your world!

What is Loma™?: The Original Earth Plaster. Loma, meaning "earth" in Spanish, conveys the essence of suede through its sensuous matte surfaces resembling the textural delights of a Tuscan farmhouse, an English Tudor wall plaster or a Greek isle Mediterranean interior. Made with reclaimed marble sand, and multiple clays, our patented formula offers a remarkable breadth of surface possibilities. Loma is always the base coat for our other plasters.

What is Up & EZ!™?: Simplicity and beauty rolled into one! Unlike other products, American Clay with Up & EZ! just rolls on, trowels out, and you're finished. Up & EZ! also increases the hardness of American Clay surfaces and, best of all, it remains easy to repair.

What type of wall do I need to have?

American Clay with Up & EZ! binder can be applied directly over existing, clean painted walls.  It is recommended that for new construction an approved multipurpose, transitional or stain-blocking paint primer be applied to your taped and bedded drywall to assure good adhesion. For an up-to-date list of approved primers visit the "Product Application" section on our website. Lightweight and topping compounds may require an additional primer coat prior to application.  Test in a small area prior to proceeding on the entire project to check suitability of the required preparation. Our website has a complete section that addresses other substrates.

How much plaster will I need?

For every 100 square feet of finished wall you will need one bag of Loma, one bag of Up & EZ! and one American Clay Color Pack of your choosing. Measure the wall length from corner to corner and height from floor to ceiling. Do not subtract for windows or doors. Next, multiply length and height which will give you the square footage of the wall’s surface (length × height = wall square footage) and total all of the walls for the total square footage of the project.
Example project: 4 wall bedroom with a wall length of 8 feet and a ceiling height of 10 feet

• • 8 × 10 = 80 wall square feet
  • 80 × 4 = 320 total project square feet

What colors can I choose?
If you have seen it in nature, you can find it here. No matter where you have been, we have a color to match. With 34 Destination Colors and 8 Natural Depth accents, you can recreate your favorite vacation destination, or turn your home into the beach or mountainside you have always wanted to visit!

Custom colors are available upon request. We can match almost any color sample you send us. For color consultation, please call 1.866.404.1634 for further details.

Here are step-by-step instructions:

Preparation and Mixing:

1. Tape out areas not needing plaster. Cover floor area with drop cloths, secure with tape if necessary. Have step stool and a place for all tools nearby, a small table is handy.
2. On new drywall, ensure that your walls are properly primed and prepared with an approved multipurpose, transitional or stain-blocking paint primer. For an up-to-date list of approved primers visit "Product Application" section on our web site. Prior to starting on existing walls ensure that the paint is sound and not loose or peeling.  If your paint is peeling prime your wall.
3. Outside corners should be coated with two coats of an approved multipurpose, transitional or stain-blocking paint primer well mixed with American Clay Primer Sand, or  American Clay Sanded Primer Elite. This can be brushed or rolled on. 
   For a list of approved primers see step 2.
   If your plaster has been pre-mixed, skip to Base Coat, step 1.
4. Using the water from your water bucket, add 1 ½ gallons of water to your mixing tub.
5. Add 1/3 bag of the dry Loma plaster, the entire bag of Up & EZ! binder and one American Clay Color Pigment pack to the water. Blend with mixing stick to dampen the materials.
6. Place your feet on either side of the bucket to secure for mixing. Using your paddle mixer, blend the plaster thoroughly, adding the remaining plaster a little at a time until it becomes blended (very much like mixing a cake.)
7. Add more water only to obtain an un-lumpy, thick, cake batter consistency. A finger dipped in the material will have a smooth coating of plaster but not dripping. Add additional water slowly to keep from over wetting. Total water is approximately 1 ¾ to 2 gallons.
8. Allow plaster to sit for 30 minutes.

1. Dip roller into the bucket of plaster making certain that it is well coated. It should not drip off the roller -- if it does, it is too thin. Shake the roller to release excess plaster.
2. Starting at either corner, roll the material slowly to cover a 3’ × 3’ area with plaster. As the video shows, it is not critical to cover every square inch. If there are empty spots, do not worry, your trowel will spread the material. Occasionally scrape the trowel on the top edge of the bucket to clean off excess plaster.
3. With your trowel at a 20° angle, trowel the plaster across the area in short, but smooth fan-like strokes to spread the plaster out from the rolled area. Do not worry about trowel marks or making a perfectly smooth surface on the first coat.
4. Check the thickness of the troweled plaster every so often making certain that it does not exceed the thickness of one credit card.
5. Repeat until the wall is fully covered with plaster.
6. After the entire wall has been rolled and spread with the trowel, allow to dry.

Follow Base Coat steps 1-6 for the top coat with Loma -- keeping in mind that your top coat will be troweled to an even, smooth surface (or to the texture you desire) removing trowel marks that are left behind -- and then proceed as follows.

1. Remove the painters tape from your unplastered areas while the plaster is still damp.
2. Compression is the final step and assures a well bonded surface. It is performed when leather hard. Leather hard is when the surface is cool and damp to the touch, but cannot be indented with your finger. Using a stainless steel finish trowel work the surface lightly in a back and forth, fan like motion going over the entire area.
3. Allow this to dry.
4. Dampen your tile sponge in clean water and wring out well. It should not drip when squeezed. In a circular motion go over your entire wall, compressing the plaster lightly and removing any loose sand from the surface.

Easy Clean-up:

1. With a damp sponge or damp rag, wipe clean any plaster spills from baseboard, side walls and/or flooring. Surfaces are safe from stains or damage when using American Clay.
2. Remove drop cloths.
3. Allow any excess plaster to dry and sweep or vacuum clean.
4. Clean roller and trowels in a sink or with a hose. Unlike paint, the plaster washes clean without much effort.